Hi @PhoneHaven ,
This is Richard - CRO Expert at PageFly - Shopify Advanced Page Builder app. Congrats on your new changes of the store! Your store looks stunning and professional, and I can tell you’ve put in a lot of effort. From my CRO expertise, I’d love to give you my suggestions as hereby:
Homepage
1. Resize the hero banner
You can consider resizing the hero banner to improve its display, as it currently takes up a significant portion of the screen with unnecessary spaces, forcing users to scroll a long way down to reach subsequent information.
2. Testimonial
Customer reviews are proof of your product quality. This section will help you build customers’ trust. You can show rating stars for each product or you can add customer reviews with both texts and photos to increase the legislation, like this:
3. Showcase your Instagram or other social profiles
As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. Display social media such as Instagram and constantly update the feed.
Product page
1. Use swatches to indicate color
Always use swatches to display and select color variations (not drop-downs) and ensure the main product image changes to the selected color.
This is an example:
2. Create FOMO effect
Creating FOMO effect by adding a line of real time visitor data next to the add-to-cart button can add major sales to your store.This sense of urgency makes your customer perceive its popularity, leading to a confident purchase.
Additionally, with Mother’s Day 2023 fast approaching, also ranked as the third most significant holiday following Black Friday and Christmas, it is an opportune time to consider some compelling concepts for your business to take full advantage on this occasion.
1. Use colors palette associated with Mother’s Day
This kind of change makes your store more welcoming. You can refer to these pairs of colors:
- Pastel Pink and Green: This color palette is soft, delicate, and feminine, making it a popular choice for Mother’s Day. It includes shades of light pink, blush, and pale green, which evoke feelings of tenderness, love, and springtime.
- Red and White: This classic color combination is timeless and elegant, and it’s often used to symbolize the love and appreciation we have for our mothers. It’s a bold and impactful color palette that can be used to create a variety of different designs.
- Lilac and Light Blue: This color palette is soft and soothing, with shades of pale purple and blue that are reminiscent of springtime flowers and clear skies. It’s a calming and peaceful color palette that’s perfect for creating a relaxing and tranquil atmosphere on Mother’s Day.
2. Offer special discounts
Create special deals during Mother’s Day event like bundle or 1+1 offer is one of the best ways to boost your sales. You can highlight them on your homepage to be visible as soon as visitors reach your page and make it easy to navigate through your product offerings.
3. Create gift guides or a special section with product recommendations.
Creating gift guides or a product recommendation section can help increase engagement and sales on your Mother’s Day landing page. By organizing products by categories and themes, you can make it easier for shoppers to find the perfect gift for their mothers. Including product descriptions, images, and customer reviews can also help improve the shopping experience and boost conversion rates.
Good luck and happy selling!
Best regards,
Richard | PageFly