What is the best app for email marketing with personalized features?

Topic summary

A Shopify store owner seeks an email marketing app to replace the built-in Shopify solution, requiring specific features for customer engagement and personalization.

Required Features:

  • Welcome discount and product recommendation emails
  • Birthday vouchers with personalized codes
  • Abandoned cart recovery
  • Video sending capability
  • Name-based personalization
  • Community-building features

Recommended Solutions:

Most Popular: Klaviyo - Repeatedly suggested as the top choice, offering comprehensive automation, personalized discount codes, analytics, abandoned cart emails, and birthday campaigns.

Alternative Options:

  • Omnisend - Similar features to Klaviyo but more budget-friendly; supports SMS marketing
  • Drip - E-commerce-focused CRM with Shopify integration
  • Spreeflo - AI-powered automation that generates hyper-personalized emails for individual customers, saving time on manual copywriting
  • Seguno, ActiveCampaign, Mailchimp, Sendinblue - Additional platforms mentioned with Shopify integrations

The discussion remains open with no final decision indicated. Multiple respondents emphasize Klaviyo’s robust feature set matching the stated requirements, while budget-conscious alternatives and AI-driven solutions are also presented.

Summarized with AI on October 24. AI used: claude-sonnet-4-5-20250929.

Hi! I am looking to find a new app for email marketing, currently we are using the one built in to Shopify.

I am looking for the following requirements:

  • Welcome discount
  • Welcome to the club - how about these suggested products?
  • Birthday treat: voucher
  • Abandoned cart
  • Can send videos
  • Personalised codes etc based on their name

Plus anymore trendy new features to help our customers engage and feel part of a community. Hope someone can help! Thank you

Brittany

1 Like

Hi Brittany. When you say ‘the one built into Shopify’ do you mean the Shopify Email app? Or just the automated Shopify emails?

If Shopify Email is too basic for you, then Klaviyo is another popular email marketing app with a ton of features that should meet your needs.

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Apart from Klaviyo, as mentioned in the other answer, Drip is another CRM solution with a Shopify integration and dedicated to all ecommerce quirks.

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Hi Brittany.
Here are some more options for you to consider.

  1. Omnisend
  2. MailChimp
  3. Sendinblue

They all offer Shopify integrations as well. Good luck!

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Hi @BrittanyOrrin

This is Richard from PageFly - Landing Page Builder App.

I will recommend some email apps that will meet your demand:

  • Klaviyo

  • Seguno: Email Marketing

  • Omnisend Email Marketing & SMS

  • ActiveCampaign Email Marketing

I hope my suggestion will be helpful to you.

Warm regards,

Richard | PageFly

1 Like

Hello Britanny, there are several email marketing platform you can use, but i will recommend klaviyo, it has several features that can be of great advantage to you. It has the analytics section where you can analyse your store performance and sales generated. You might want to know more.

1 Like

Based on your requirements, Klaviyo would be an excellent choice. It allows for personalized discount codes, welcome series, abandoned cart emails, and much more. You can also send personalized recommendations and automate birthday treats. Another option is Omnisend, which supports many of these features and is often more budget-friendly. If you want to engage customers in real-time, try adding push notifications via UnblockedBrands to your strategy.

If you’re like me, who’s super stretched thin with handling logistics and product development, then I recommend you take a look at Spreeflo for email automation. Spreeflo looks at your customer segments and prepares hyper-personalised marketing emails for your customers. Every email is uniquely crafted for the customer by the app. It’ll save you a lot of time but it’s also constantly be working in the background to help acquire new sales from your existing customers. It includes abandoned cart recovery, brand promotion, product recommendations, and discount code emails. I just spend several minutes on the app to review the generated email copies every day and am able to dispatch personalised emails to hundreds of customers.

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