What is the best way to create abandoned cart triggers on Shopify?
As Shopify has no official webhook to receive abandoned carts I was wondering how others are doing it?
Use case: I want to send an SMS/WhatsApp/Email when an abandoned cart is recorded
Hi, you can try email marketing apps, e.g: AVA email marketing , Klaviyo…
Hi @mayurc137 ,
I may have not entirely understood the question, so please be sure to explain it a bit more to me if I haven’t. However, I just wanted to clarify that Shopify does have an automated abandoned checkout feature and it provides an abandoned checkout email report.
There are also webhooks for whenever carts are created, updated, or deleted - you can find out more in our guide to Shopify’s webhooks!
I hope this helps!
Hi @mayurc137
For Recovery Abandoned checkouts, you can check this article from Shopify https://help.shopify.com/en/manual/orders/abandoned-checkouts
Reaching the checkout page with the idea in their heads clearly proves their actual demand. It’s the unexpected cost that stops the process due to:
. Increased shipping cost
. Sales tax
. Product customization fee
. Wrapping fee
. Handling fee
Make it clear in the first place about any additional costs there might be. This earns your customers trust, and they’re more likely to convert into buyers. For abandoned cart recovery to work in your favor, speed is a key factor.
– Facebook Messenger – a powerful ally against abandoned carts:
Besides improving customer experience with instant responses, using Facebook Messenger to remind customers of their awaiting checkout is an effective way to bring customers back.
Sending reminders to recover abandoned carts is common through emails. But with Facebook Messenger, people spend their whole day sending and receiving messages, which means the Open Rate alone is WAY higher.
– Abandoned Cart Emails – still a highly effective strategy
For more information, you can check this guide Abandoned cart recovery strategies for emails