the answer is simple - Shopify now doesnt count your conversions if users didnt agree to tracking / cookies. So the conversion rate calculation is useless. To calculate the real conversion rate look at your sessions and divide them to the number of orders. You will see that your real conversion rate is higher than what is calculated by Shopify. Your number of orders and number of Sessions are always correct though.
Shopify now doesnt count your conversions if users didnt agree to tracking / cookies. So the conversion rate calculation is useless. To calculate the real conversion rate look at your sessions and divide them to the number of orders. You will see that your real conversion rate is higher than what is calculated by Shopify. Your number of orders and number of Sessions are always correct though.
I agree. Across over 10 stores this is an issue. Iām advising my clients to ignore the Shopify Conversion Rate and have set up an Google Analytics report that IS an accurate reflection of orders/visitors.
Shopify this is bonkers. Please update your reports so that the sessions converted clearly shows the description TRACKED sessions converted and calculate the conversion rate using actual orders.