What is the Impact of COVID-19 to Retail in 2021?

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Consumers are now gradually revisiting physical stores.

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Today, consumers are gradually revisiting physical stores. However, with coronavirus limiting consumers to visit establishments, brick and mortar stores must implement social distancing and take advantage of e-commerce to reach their customers—and they can maximize it by using electronic shelf labels.

SOLUM’s new lineup of ESL is now backed up by the all-new Newton system, which elevates the capabilities of ESL. Newton enables businesses to implement a successful online shopping experience for customers. With its advanced features, your store’s shelf labeling system can take advantage of the following information display capabilities:

  1. QR code sharing — if an item is out of stock, customers can scan its QR code to purchase it on your store’s website.
  2. Dynamic pricing – change the product prices across all platforms, which can help your store stay competitive.
  3. Inventory optimization - From store associates to direct store delivery personnel, Newton ESLs can notify anyone when items are low in stock.
  4. NFC capability – allow safer shopping by enabling your customers to perform mobile payments (self-checkout) to avoid physical contact.

With Newton’s most advanced features, you can ensure that your business can stay relevant in the pandemic era.

For more information on our ESL solutions, contact us or visit our website today at www.solumesl.com.

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