What is your Solution/Problem with influencer attribution (Commissions)?

Shopify Discussion
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1

Hi, A quick question,When it comes to influencer commissions, what part of attribution usually causes the most confusion for you?

2

Hi there @hamza4_1 for clarity purposes, do you mean what is the right way to measure how much of traffic or conversions is down to the work of influencer marketing?

3

Hi @hamza4_1 ,

Multi-touch attribution—determining which influencer is credited when a consumer interacts with multiple campaigns prior to buying—is the source of most confusion. Deciding on first-click, last-click, or split attribution isn’t always easy, especially when tracking links, discount codes, or cookies expire before the sale, making commissions unclear.