What new webinars can help understand customers better?

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Topic summary

Topic: recommendations for new webinars to better understand customers and improve customer experience.

Most recent resources:

  • Shopify Learn offers webinars/courses included with a Shopify subscription, notably: “Bring Customers Back Sooner,” “Deliver a Customer Experience Worth Remembering,” and “Maximize Customer Lifetime Value.”
  • Shopify Community Events page lists upcoming events that may help deepen customer insights.
  • A recorded webinar on analyzing website usability using heatmaps and video sessions was shared; contact details were provided for follow-up.

Approaches suggested:

  • Identify who your customers are by interviewing them and mapping customer journeys to see how they interact with your store and products.

Key terms briefly explained:

  • Heatmap: visualizes where users click, scroll, or focus on a webpage.
  • Video sessions (session recordings): replays of user interactions to spot usability issues.
  • Customer journey: the end-to-end path a customer takes from discovery through purchase and post-purchase.

Outcome/status:

  • No single “best” webinar chosen; multiple resources and methods were provided.
  • Action items: explore Shopify Learn and the Events page, consider the recorded usability webinar, and conduct interviews/customer journey mapping. The discussion remains open.
Summarized with AI on February 21. AI used: gpt-5.
1

Do you guys have any suggestion about new webinars to understand more of customers? Please provide me the info, thank you so much

2

Hey @MaiNguyenn ,

Thank you for reaching out to the Community! We offer plenty of webinars, course, and tutorials on Shopify Learn that focus on customers and understanding them better. Some of our most recent and popular ones include:

Shopify Learn is a great resource available to you, that’s included in your subscription and provides knowledge, tips and guidance on how to make your business even more successful!

Please let me know if you have any other questions!

3

Shopify Learn is the best place! Go for it!

4

Hi @MaiNguyenn , have you seen this section on Shopify community? https://community.shopify.com/c/events/eb-p/events_en there are tons of event which will be hosted soon and we think it might be of great benefit to you if you’re looking for a useful source for learning about customer.

5

Hi,
I have a new webinar about customer behavior. Webinar: How to analyze the website’s usability based on the heatmap and video sessions?

It’s a record.

I hope it helps you.
If you have any questions, contact me: vc@plerdy.com

6

If I understand your question correctly you are asking how to understand your customers better to improve the customer experience which should help improve sales and store reputation.

If so, the question is “Who are your customers?” To answer this question you need to understand the who, what, where, when, why of your customers. This is derived by actually interviewing customers, then creating customer journeys to understand how they are interacting with your store & products.