What qualifies as an Assisted Sale in reporting for the marketing caimpaigns

Shopify Discussion

Topic summary

Clarification requested on the “Assists” metrics in Shopify email marketing campaign reports. The report section shows “Assisted Orders” and “Assisted Sales” with counts and total revenue, but the criteria behind these figures are unclear.

Key uncertainty: what qualifies as an assist. The original poster wonders if an assist is credited when a customer is already partway to purchase and a newsletter prompts completion, when a purchase is for a product not featured in the newsletter, or something else.

Additional participants echo the need for a definition and want to understand how Shopify attributes these assists.

Status: no explanation or official guidance is provided in the thread; no resolution yet. Open questions include the exact attribution rules, whether product relevance matters, and what time window or customer actions trigger an assist credit.

No images or attachments are referenced; the query centers on interpreting Shopify’s built-in reporting labels.

Summarized with AI on January 31. AI used: gpt-5.
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Following the sending of email marketing campaigns from inside Shopify we are seeing in the reporting a section labelled “Assists” which then has sub headings “ASSISTED ORDERS” and “ASSISTED SALES” with a number of sales and a total dollar amount.

What I can’t work out is what qualifies as an assist, is it when a customer is already down the pathway to purchase and then get the newsletter which prompts then to complete the order? is it when the customer buys a product not featured in the newsletter? or something else entirely?

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I too would like to know…

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Great question! I would like to understand as well!

1 Like