What SEO strategies have helped boost your online store's ranking?

Shopify Discussion
1

Hello fellow Shopifiers,

Just curious if anyone has any SEO tips that have shown good feedback in your experience. My store speed is 60 and ranks 92 on semrush just for background. I am really trying to dig into organic traffic and get my store higher on google. Any tips for google ads, merchant center, or Shopify? TIA

2

write blog to rank higher in google.

3

Hi @WCC123 you will have to focus on 3 things,

  1. High Quality

  2. Technical SEO

  3. Your Store’s speed is crucial

We’re running a Speed optimization agency and can recommend the app called Flash to improve your core web vitals & boost your page speed.

https://apps.shopify.com/pagespeed-javascript

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For the rest, I think there are people who are more expert than I am.

4

Positioning is long-term, if you want to get results quickly, it is worth getting interested in google ads.

5

Hello WCC123,

Well, there are many ways in which you can optimize your website for the search engine, enhance its page speed and ranking on the SERP. Let me list some of the basic SEO processes that can help you.

For enhancing page speed:

  1. Compress the File Size of the Images, without hampering their visual quality.
  2. Use Light-Weight Shopify Themes
  3. Integrate AMP: Also known as accelerated mobile pages, AMP is an open-source HTML framework by Google. By implementing AMP, Google crawls the web pages and stores cached versions of the pages in the server, which reduces the loading time of these pages.

For ranking better on the search engine results page (SERP)

1. Carry out SEO Audit: An SEO Audit can be carried out to assess the SEO factors and determine the SEO-related issues on the website, which can then be fixed and optimized for overall optimization of the website for search engines.

2. Optimize Title Tag, Meta Description and URL

  • Add the primary keyword in the title tag, meta description, and URL of the website to help it rank better whenever the user carries out the search using that keyword.
  • Limit the length of the title tag and meta description to 55-60 and 120-160 characters respectively, as the title tag and meta description longer than that end with ellipses.
  • Also reduce the length of the URL, as shorter URLs can be easily shared by the users.

3. Optimize Images

  • Optimize images by adding alt text, which helps the users understand the context of the images if it takes too long to load.
  • Add keywords in alt text and file name of the images to help the image rank better on SERP

4. Enable Rich Snippets: Rich Snippets provide additional information to the users about the website, and websites with ‘Rich Snippets’ take up more pixels on the SERP, which makes them stand out from other search results. This enhances the click-through rate of the website.

5. Fix Broken Links: Assess the website closely to identify broken links on the website and fix them, as broken links hamper customer experience with the website and increase the website’s bounce rate.

6. Avoid Misleading Search Engines: Avoid creating ‘clickbait titles’ or following black hat SEO practices (like cloaking, hidden content, keyword stuffing, or creating doorway links) for the website. As search engine crawlers are getting smarter and more advanced; thus, Google can penalize your website for such practices.

Hope the answer helped!

Leesha

SEOKart