Hi everyone,
I recently started an online store selling fashion and beauty products.
I’d love to know what type of social media content helped you get your first customers.
Any tips or experiences would be really helpful.
Thank you!
Hello,
I hope you are well and safe!!
You want a fresh start for your beauty products, you need to start with INSTAGRAM, like you need to create posts and reels every day
Thank you
Pooja D.
From my experience, user-generated content performs much better than brand-only posts.
When people see real customers happy and actually using your products, it creates trust and makes buying decisions much easier.
How-to videos for specific use cases on IG work great for beauty.
Instagram Reels/TikTok videos: styling ideas, before–after results, GRWM, and close-up product demos. Reels helped reach people even with zero followers Founder-led content sharing why I started the brand, packing first orders, and behind-the-scenes clips built trust quickly.UGC-style posts: asking friends or early users to create honest, phone-shot reviews made the brand feel “already trusted.Instagram Stories: polls, countdowns, order screenshots, and DM-based selling converted surprisingly well.
Micro-influencers (under 10k followers): gifting products for honest Reels brought better engagement than big creators early on.
Hey,
To get your first customers on social media, show your products in real life like people using your makeup or wearing your clothes. Share before and after pictures or different ways to style an outfit to catch attention. Post short tips or quick tutorials about makeup, skincare, or fashion. Ask your first customers to share photos and feature them on your page. Give people a peek behind the scenes like how you make or pack your products and to make your brand feel personal. You can also run small giveaways or contests to get more people interested. The most important thing is to post regularly, use the right hashtags, and reply to comments and messages quickly so people feel connected.
Thank you so much for your honest opinion
I will do what you said thank you so much😊
Thank you so much for you honest opinion
Hi there @Businesswoman I would definitely advice you focus on short form video content over pictures. It allows customers especially women to connect more with the dress or accessory and size it up better when they get to see it on somebody else first.
Produce a large number of comparison and review short videos, post them on TikTok, and keep updating consistently.
for fashion specifically, the single biggest shift we saw was going from flat lays and white background shots to on-model lifestyle content. like night and day difference in engagement. people scroll past a necklace on a white table but they stop for a necklace on a person in a real setting. reels and carousels with that kind of imagery just hit different.
the problem is getting those shots without spending a fortune on photographers and models every time you add new products. we ended up using ai to generate on-model photos from basic product images, which made it way easier to keep a steady flow of content without a big budget. we built a tool called prodofoto for exactly this but honestly even just getting a friend to model a few pieces in good natural light will outperform any studio flat lay on social. the key is showing the product in context, not in isolation.
Hi!! UGC is still the best option for fashion and beauty. Currently, deinfluencing trends are gaining more traction than the usual user-generated content (UGC) and short-form videos that only discuss products. People love comparing by nature; that’s why deinfluencing works.
I work with Shopify merchants and don’t sell fashion or beauty products myself, but speaking from personal experience as a fashion-lover, the brands I’m most loyal to don’t just post. They make me feel like I have an actual relationship with the store and the people in it.
That’s hard to replicate when you’re starting out, but it’s never too early to lay the foundation.
One tactic that comes to mind for me is live shopping. It’s blown up over the last few years, including in the fashion/beauty indsutries. It could help you build real connections fast.
A lot of good ideas here from everyone, but figured a consumer perspective might also be useful. Good luck!
Really liked your point about people wanting to feel a relationship with the store, not just see more posts.
One content angle I think is underrated for fashion and beauty is the packing side. Not in a polished “brand campaign” way, but in a real behind-the-scenes way, showing the care, wrapping, product handling, and little details that make the order feel personal.
We’ve been building a Shopify app around that idea. It’s called PackClip, and it turns the normal packing process into a branded video customers can watch and share after purchase. We’ve just been approved on the Shopify App Store this week, and we’re also inviting a small number of shops into a paid pilot so we can learn from real-world use.
If anyone in this thread wants to try that kind of post-purchase content, happy to share details:
https://apps.shopify.com/packclip
http://packclip.com/pilot
I agree with you though, the real win is making the brand feel human.
Hi there! Congratulations on launching your new store! For the fashion and beauty niche, I highly recommend you can try Instagram first. Since your products are highly visual, IG is the perfect platform to showcase their aesthetic. To get those first few sales rolling in, running targeted Instagram Ads with high-quality images or short aesthetic videos can be incredibly effective to reach your exact target audience.
Alongside ads, leveraging User-Generated Content (UGC) on TikTok and Instagram Reels is also a good way to build trust and authenticity. A great strategy when starting out is to collaborate with micro-influencers or KOCs who have under 10k followers but possess a great sense of style. Their booking fees are very affordable (sometimes just gifting), which allows you to work with multiple creators at once. This can create a “snowball effect” online, when potential customers see your brand popping up constantly from different real people, it can build massive social proofs and drives more conversions.
Best of luck with your store!
In this case, that’s “polished brand content” versus “raw UGC-style content,” and for fashion/beauty, both win but at different levels.
“Polished content” is most effective for TOF discoverability and branding, and users tend to save and screen capture it for inspiration boards. Beauty brands benefit from it even more because the accuracy of textures and colors is key and a sloppy picture might have a negative effect.
“UGC-style content” (haul videos, before and after photos, “get ready with me” videos) dominates when it comes to conversions and engagement because it serves as evidence and is not promotional in nature. For some reason, people trust a stranger’s try-on video much more than a photo in the brand’s studio.
The true variable here is the stage of the funnel, not aesthetic preferences use polished content for discovery, UGC for the purchase decision push.
To plan and maintain consistency between the two types of content, we’ve tried several tools Canva and Later for the visual/scheduling part and ShopOS’s Erlich agent for social media content planning itself, as it helps determine which type of post should be polished and which one UGC-style depending on the stage.
Hi @Businesswoman .
For beauty and fashion, these work best.
Which actually gets the first customers.
Before and after content.
Unboxing videos.
User gertaed content.
Get ready with me.
You can post reels on TikTok and Instagram. Pinterest for fashion especially drives surprisingly strong purchase intent.
Honest tip: Don’t sell in every post. Three value posts for every sales post.
show the lifestyle, not just the product.