What theme does allcottonandlinen.com use and how is the store design done?

Topic summary

Main topic: Identify the Shopify theme used by allcottonandlinen.com and assess its design setup.

Theme identification: Multiple replies confirm the store uses the Focal theme (Shopify Theme Store), with one noting it likely uses the Sapphire preset. The theme is priced at $320 USD.

Customization impact: Participants suggest the site includes advanced theme customizations and third‑party app widgets, influencing layout and behavior beyond standard theme settings.

Design and UX issues: Critiques highlight excessive popups, chat/call nags, numerous navigation items, and multiple special‑colored buttons. The sticky masthead reportedly wastes screen space and creates fullscreen deadspace.

Recommendations: Simplify the layout and navigation, reduce intrusive widgets/popups, and adjust header behavior to reclaim space and improve performance and conversion. Read Shopify’s theme documentation for clearer administration and changes.

Attachments: A screenshot is referenced to illustrate fullscreen deadspace and widget clutter, central to the critique.

Outcome/status: Theme identified; improvement suggestions provided. No final resolution; one participant offers paid customization services for performance and design fixes.

Summarized with AI on December 10. AI used: gpt-5.

Hi everyone,

www.allcottonandlinen.com is built on Shopify, but I’m not sure which theme it’s currently based on or whether the design setup is correct. I’ve checked the source code and theme files but couldn’t confirm the exact theme name.

Can anyone help me identify:

Which Shopify theme All Cotton and Linen is using

Whether any customizations or third-party apps are affecting the design

Any suggestions to improve layout, speed, or user experience

Thanks in advance!

Hey @Amelia_Claire

The website you’re referring to is using Focal theme. It’s a great theme to be honest and I have heard some great reviews about it as well. Feel free to have a look at it on Shopify theme store.

Best,
Moeed

Hey,

The competitor site is using the Shopify Focal theme.

It’s $320USD worth theme. It’s having the sleek layout and most converting & optimized theme.

I’m @PaulNewton a shopify-partner with a range of merchant services including theme setup and advanced customizations like mega menus and performance.
You can reach out to me for customization services if you have a budget and are serious about fixing things.

CLICK my profile-pic or visit my profile on the forums
ALWAYS include context in new communications, e.g. reference urls, posts urls, etc

If your representing that company by putting it as your profile image then why don’t you know this information.
It’s display in the themes admin, and changes can be seen in the editor , read the ENTIRE friendly manual for the software the business literally relies on or at least about themes https://help.shopify.com/en/manual/online-store/themes

It’s the focal theme probably probably with the sapphire preset along with advanced theme customizations here and there beyond the scope of the forums. https://themes.shopify.com/themes/focal/presets/sapphire

Yeah don’t do whatever is currently being done, it’s a mess the amount of things nagging customers for attention is silly if not outright disrespectful to visitors; popup nags, app widgets, chat nag, call nag, 20+ nav items like your bed bath and beyond, multiple special colored buttons etc etc etc etc etc.
The masthead alone is wasting a 5tth of the screen real estate by being permanently stuck, et etc.
And the way it’s the masthead is handled leaves deadspace at the bottom on fullscreen(see screenshot).
Your not amazon stop trying to cram more into less.
yeesh do you want to be treated like this when you go shopping in a store.

Merchants with a budget and that are serious about undoing damage like this may reach out to me for theme repair services.


In this image of two screenshot the WHITESPACE between them is literal deadspace in fullscreen