Looking for a 3,4 week plan: teasers, behind‑the‑scenes, waitlist incentives, early reviews, and launch day stack. What timeline works and boosts the signup and 1st week sales?
Topic summary
A user is seeking a structured 3-4 week pre-launch marketing plan for a product. They want to understand the optimal timeline and sequencing for different content types, including:
- Teaser content
- Behind-the-scenes material
- Waitlist incentives
- Early reviews
- Launch day content stack
The goal is to maximize both waitlist signups during the pre-launch phase and first-week sales after launch. The discussion remains open with no responses yet, leaving the question unanswered regarding specific timing strategies and content sequencing that have proven effective.
Your pre-launch phase should begin about three to four weeks out. This is when you should start to tease your audience by posting content that focuses on the problem your product solves, rather than the product itself. After about a week of building this curiosity, you can officially reveal the product and open your waitlist. The key to getting signups during this phase is to offer a strong incentive, with 24-hour early access being the most effective.
In the second week, your entire focus should shift to building hype and social proof. This is your review week. You should be sharing all the unboxing content, photos, and testimonials you received from the influencers or loyal customers you shipped to early. This user-generated content is crucial for building trust and desire before the official launch.
The final week is your launch sequence. On “Day 0,” you will email your waitlist their exclusive, private link to purchase, and you should send a reminder email 6-8 hours later to those who haven’t bought. “Day 1” is your public launch, where you announce the product to your main email list and all social channels, and turn on your paid ads. Finally, on “Day 3,” you should send an urgency push, like an email blast announcing that a “launch week free gift ends Sunday.” This will help convert anyone who was on the fence and drive your first-week sales.
Hope this helps!
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