What to expect and how to participate

Ask anything about using data to market smarter!

Matthew Herchel from 2H Media helps Shopify Merchants turn their store data into better marketing decisions. He’s taking your marketing x data questions live.

:date: Date: April 21, 2026

:eleven_o_clock: Time: 11am - 1pm ET

What to Expect / What you can ask about:

Whether you’re running ads, sending emails, or just trying to figure out what’s actually driving sales, bring your questions.

Here are some to get you started:

  • What tools should I use?
  • Are there any industry benchmarks?
  • Where should I focus my time, social, email, SEO, or ads?
  • How can I create a budget for both time and money?
  • How can I make analytics easier?
  • What Shopify reports do I need?

How It Works

To participate:

  1. Go to Marketing with Analytics board
  2. Click New Topic.
  3. Write your question and click Create Topic.
  4. Join the conversation without the camera! All participation is via text in the community.

Watch the stream on Twitch

You’ll find your question and its answer in your Profile or on the board afterward.

Click here to ask your questions now!

Read our Rules of Engagement before participating.