Hi Bruce_Johanness,
This is Amee from Gojiberry - Shopify Survey & Feedback App.
We’d like to suggest that you install a survey & feedback app to get some customer insights in terms of what they are looking for, and how you can improve on your existing business. We find that getting active feedback from clients helps immensely with growth. Here’s a story of how our client does it.
We have recently made the effort to compile 12 best practices for improving conversion on Shopify sites after giving hundreds of stores feedback on the Shopify community, and studying what works well for our clients at Gojiberry. I hope you’ll find this article useful for improving your store.
Hope this helps!
Amee | Gojiberry Team