I’ve been creating AI-powered product videos, UGC-style ads and short-form creatives for ecommerce brands, and I’ve been experimenting with different hooks and formats for paid social.
I’m curious to hear from Shopify merchants here:
What’s currently working best for you?
• UGC-style videos
• Product-focused ads
• Founder-led content
• Problem/solution videos
• AI-generated creatives
I’m happy to share a few creative examples and ideas with anyone interested.
The formats you’ve listed each solve for different constraints. UGC and founder-led video build trust and resonate emotionally, but they require sourcing real people and ongoing effort. AI-generated creatives move fast and scale volume easily, but they read as corporate to some audiences. Problem/solution framing is structural. It’s not a format itself but a way to frame any video you shoot.
The real tradeoff is speed vs. credibility. Your store’s category, audience expectations, and production capacity determine which matters more. Testing multiple formats in parallel from your list is more reliable than betting on one upfront.