What's a good retention rate for app installations?

Topic summary

Benchmark request for Shopify App Store apps: the poster asks developers to share typical retention versus uninstall rates. Retention is defined as the share of installations that remain active (i.e., not uninstalled) after installation.

Specifically seeks an “average” and a “good” uninstall rate for marketplace apps, inviting real-world experience or metrics from app publishers.

No figures, examples, or methodologies are provided yet, and no replies are present. The question remains open with no consensus or actionable outcomes so far.

No media or attachments are referenced; understanding hinges solely on definitions of retention (kept installs) and uninstall rate (removed installs).

Summarized with AI on January 5. AI used: gpt-5.

Do you have an app on the Shopify marketplace? How many people install your app and then keep it without uninstalling from the store? i.e. what’s an average or good uninstall rate for apps on the marketplace?