Is Google prioritizing the SEO info section in Shopify products, or should we be more strategic with the search engine product title/name?
Hello graceofdesign, thank you for your additional question and welcome to the Shopify AMA. I’m your host Emmanuel from FeedArmy.
When you submit data to Google Merchant Center, you can choose to use the normal title, or your SEO optimized titles.
However I recommend separating what is good for your website, and search, versus shopping listings. Because both are not equal.
Meaning what is optimized for shopping ads, is not the case for normal search results.
My recommendations, is to finetune your data using a supplemental feed in Google Merchant Center, and add all your extra attributes to gain even more data.
Here is a list of attributes I recommend you focus on: https://support.google.com/merchants/answer/7052112?hl=en
And here is a guide on how to add a supplemental feed: https://support.google.com/google-ads/community-guide/244904246