What's next after running ads with no success?

Shopify Discussion
1

Hi guys, my name is Lighto and I’m new to this group. I’ve been playing around with dropping shipping for a few months now but 4th quarter was too expensive for me so I had to paused my campaigns. It’s 1st quarter and I’m back at it again. So my question is…What’s next? If you refer to the picture below…this is the results after I change my product description. day 1-2 I tested my original product description to see if I can get anything but 0 sales. So I redo my product description and ran it again for 1 day and these are results. I have 6 adsets with 2 ads per adset. Still no sales. What do you recommend me looking into now?

2

@lightyoh

In most cases, if your Facebook /Google ads have low reach, it’s most likely because of one (or a combination) of these five reasons:

  1. Your ad set budget is too low
  2. Your audience is too small
  3. You missed the mark for your target audience
  4. Overlapping audiences
  5. Low relevance score
  6. No, User Experience Site.
  7. optimization of your Ads Campaign up to 90%.
  8. Low Store Speed So customer can’t buy anything from your Site

In my opinion you have to take an expert advice don’t hire a freelancer they commit the 100% result but they can achieve. Hire an google certified Google partner Agency they will help you to boost your Sales.

3

Hello @lightyoh

A couple of things could have been responsible for not getting conversion on ads which are;

  1. The quality of your ads; Did you target the right audience? Targeting the wrong audience can have a negative effect on your ads irrespective of the amount you are spending.

  2. Your daily ads budget; if your ads budget is too low, your ads will get lost in the competition making you not to be able to reach the right audience.

  3. The quality of your website; Is the UI/UX of quality?

*You mentioned having 6 ads set. That’s too much for a start. You are spreading too broad. Why not combine things into 2 or 3 ads set. You are setting up competition against yourself as I believe your objectives will be similar.

  • I also advise checking out the results of your previous ads to deduce what could be wrong. I hope you have Facebook pixel in place?

And if you want, you can try out Google ads. It’s also an excellent way to get great ROI.

You can as well go through this resources for better understanding of what could be done.

If you don’t mind having us discuss, you can reach out to me at ronkybestdigital@gmail.com

I’ll love to know if the recommendation help.

Thanks.

4

Hmm I haven’t touch the store speed. Maybe I’ll look into that now and maybe update better pictures. My budget on Facebook is 100/day, 20/adset. I paused 1. All of my ads are getting 5%+ ctr so I’ll put it the Facebook ads aside for now…

5

@lightyoh
Yea, Sure.
let me know if you need any more help.

6

Hmm all of these sounds like a potential problem. :joy: let me look into my audience again. If there’s anything I’m unsure.. it’s my audience and my product page. Somewhere between the 2 (if not both) is where I messed up. I’ll update here once I figure it out incase you guys want to know. :blush:

7

I know this issue could be persistent even after months of trying. Try the Reactflow app to see exactly what your visitors do after coming into your shop. IF is there anything that needs to be optimized or prevent them from purchasing.

I also recommend Hitsteps app for more general web analytics to get a better idea of your shop.