For me, it’s chasing every new SEO trend.
I’ve found that consistently fixing technical issues, improving content, and building topical authority has delivered far better long-term results than jumping on every new tactic.
What’s one thing you’ve completely stopped doing?
Hi @arslnser
The problem with SEO, in my opinion, is the focus on keywords and trying to beat search engines at their own game.
From my experience, it has proven to be much more fruitful to write content that answers customers’ questions, optimize product pages, and work on technical SEO.
I agree. It’s easy to get distracted by the latest SEO tactics, but the fundamentals usually deliver the best long-term results. A technically sound site, high-quality content that answers customer questions, and building topical authority tend to outperform chasing every algorithm update. Once those basics are in place, new SEO trends become much easier to take advantage of.
Hi @arslnser,
I completely agree with you! Chasing every single algorithm update is exhausting and usually a massive waste of time.
The one thing I have completely stopped doing is obsessing over keyword density and creating dozens of thin, low-quality pages just to target every specific search phrase. It used to work years ago, but today it just ruins the customer experience and makes your site look like spam to search engines. Now, I focus on creating fewer, much deeper pages that actually solve a shopper’s problem and build real trust.
Just like you mentioned, keeping up with technical issues is what actually moves the needle long-term. Since constantly monitoring for technical errors can be draining, I highly recommend using SearchPie: SEO, Speed & Schema to handle that heavy lifting for you. It quietly works in the background to fix broken links, compress images for faster speeds, and build perfect schema markup. It automates all the boring technical SEO so you can focus 100% on writing great content and building true authority.
Great topic, and I love seeing this shift back to actual quality over cheap SEO tricks!
I completely agree. It’s interesting how many tactics have changed over the years, but technical SEO and genuinely useful content still seem to deliver the most consistent results. I think that’s why many newer “shortcuts” fade so quickly.
Yes. As search engines get better at determining user intent, sustainable SEO is becoming increasingly about providing helpful information, having an excellent technical site, and improving the user experience rather than trying to find ways to take shortcuts. This foundation might change, but it tends to work better.
@hardeep That’s a good way to put it. SEO has become less about finding loopholes and more about making it easier for both users and search engines to understand your content.
Absolutely, I completely agree. When content is clear, helpful, and well-structured, it benefits both users and search engines in the long run. A strong technical foundation and a good user experience also play an important role in sustainable SEO.
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