What's the most effective type of promotion for new sellers?

Start a Business
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Hi @lily-xp :blush:

There’s no single “best” promotion type. It really depends on your business goals and what you’re trying to achieve with your campaign.

Here are examples of when to use each one:

  1. BOGO (Buy X Get Y / Buy X Get X)
    Best for clearing inventory or encouraging bulk purchases.
    Example: “Buy 2 T-shirts, Get 1 Free” — great for seasonal clearance or moving slow stock.

  2. Volume Discount (Buy More, Save More)
    Great for increasing average order value (AOV).
    Example: “Buy 3 items, get 10% off; Buy 5, get 20% off.”

  3. Flash Sale
    Creates urgency and boosts short-term sales.
    Example: “20% off everything for the next 24 hours” — perfect for weekend or holiday promos.

  4. Free Gift with Purchase
    Ideal for new product launches or enhancing customer experience.
    Example: “Get a free mini lotion when you spend $50” — lets customers try a new item.

  5. Bundles
    Perfect for curated sets or product combinations.
    Example: “Back-to-school bundle: Backpack + Lunchbox + Water Bottle at 20% off.”

  6. Conditional Discount (Cart Value or Quantity)
    Encourages higher spend per order.
    Example: “Get $10 off when you spend $100” — simple and effective upsell.

  7. Coupons
    Good for email campaigns or re-engaging old customers.
    Example: “Use code WELCOME10 for 10% off your first purchase.”

  8. Discount Codes on Storefront
    Best for visibility and encouraging quick action.
    Example: Banner at the top of your site: “Use code SUMMER15 at checkout.”

  9. Free Shipping
    Great for reducing cart abandonment.
    Example: “Free shipping on orders over $75.”

  10. Social Media Referral Discount
    Perfect for testing social campaign performance or reaching new audiences.
    Example: “Tag a friend and get 15% off your next order.”

Key point here is to test your promotion again and again to know which is best for your store.

To streamline that process, you can try BOGOS app for 7-free days as it supports gifts, discounts, bundles, upsells, and more! No more app overload.