Guys Best resulting marketing strategy?
Topic summary
A Shopify store owner selling handcrafted leather goods seeks effective marketing strategies for UrbanKevlar.co.uk.
Recommended approaches include:
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Content marketing: Creating blog posts to drive organic search traffic, either manually or using AI generation tools
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Visual social media: Leveraging Instagram and Pinterest with product demonstration videos showing wallet functionality and the handcrafting process to communicate value and craftsmanship
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Influencer partnerships: Collaborating with micro-influencers to increase site traffic
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Customer insights: Using post-purchase surveys to identify which marketing channels are converting best, then concentrating resources on those channels
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Retention marketing: Implementing customer segmentation and personalized email campaigns to re-engage existing customers and drive repeat purchases
The discussion remains open with no clear consensus on a single “top” strategy. Multiple responders are promoting their own Shopify apps as solutions.
One way to generate some organic traffic is to put up some blog posts, as people can then discover your store when searching for related topics.
You can either write these yourself, or use an app like https://apps.shopify.com/ai-blog to generate a number of them in seconds.
I built the app so let me know if you choose it and need any help!
Best,
Rob
1 Like
Hi ,
This is Amee from Gojiberry - Shopify Survey & Feedback App.
I took a quick look at your store and have a few suggestions for marketing:
You have some practical and visual products (I love leather goods by the way!). I wonder if you have already been on platforms and Instagram or Pinterest? Since your product is quite functional, I would suggest creating videos that show case how each style of wallet can be used. Also since your wallets are hand-crafted, showcasing the process and time it takes to make a wallet would tell the story of it’s conception to creation. This will help the customer see the value in your product. On top of that, collaborating with a few micro-influencers can drive some traffic to your site.
If you already have some converting customers, ask them how they found out about your shop. You can easily do so with a post-purchase survey app, and reward your customers with coupons/points to keep them coming back again. Once you find out your strongest marketing channel, focus more effort and money on that.
Hope this helps!
Amee | Gojiberry Team
Once you acquired new store visitors with your marketing efforts, you’d also want to keep your existing customers engaged. This means regularly performing customer segmentation and preparing marketing campaigns for each of these segments. All of this can be quite overwhelming if this is your first time.
This is why I built Spreeflo as a Shopify app. Spreeflo looks at your customer segments and prepares hyper-personalised marketing emails for your customers. Every email is uniquely crafted for the customer. It’ll save you alot of time but also constantly be working in the background to help acquire new sales from your existing customers.