What's your best advice for preparing for Black Friday sales?

Topic summary

A new Shopify community member requests practical advice and proven best practices for preparing Black Friday sales, asking what strategies have worked best.
No responses or examples have been shared yet; the thread is open and seeking actionable tips within the marketing/campaigns/sales context.

Summarized with AI on January 19. AI used: gpt-5.

Hi,

I’m new to the Shopify community and I wanted to gather some information regarding the best practices for Black Friday. in your experience, what has worked the best?