When creating a link on page some are blue and some purple

Topic summary

A user is experiencing inconsistent link colors when editing pages in Shopify—some links appear blue while others show as purple. All links are added as internal links (e.g., /pages/contact-us) opening in the same window, but external ones display in purple.

Likely Explanation:
The color difference is probably due to default CSS styling where:

  • Blue = unvisited links
  • Purple = previously visited links

A responder suggests this is standard browser behavior controlled by the CSS :visited pseudo-class. Many Shopify themes allow customization of link colors if desired, though without seeing the actual site, this remains the most probable cause. The issue appears to be normal browser functionality rather than a Shopify-specific problem.

Summarized with AI on November 23. AI used: claude-sonnet-4-5-20250929.

When I add links when editing a page, some show as the standard blue and the odd one is in purple.

Does anyone know why? I always pick (open in the same window). They are all added as internal, for example: /pages/contact-us

But all external ones show up as a purple link?

Any ideas?

I’ll make an assumption and stay it’s because there’s a default colourfor links, and another colour for links that have been viewed (visited) previously.

Some info on that here:
https://developer.mozilla.org/en-US/docs/Web/CSS/:visited

It is possible to force the colour if you choose and many themes do (but not all).

If you wanted to share a link the forum members can at least sanity check that it’s not something else. Without seeing it we’re kind of guessing.