I had like 300 visitors .. when do i stop adv this products ?
Topic summary
A store owner questions whether to stop advertising a product after receiving 300 visitors with no conversions.
Community consensus: 300 visitors is far too small a sample size to make decisions. The recommendation is to continue advertising while improving targeting and store design.
Key recommendations:
- Refine audience targeting: Focus marketing efforts on where potential customers actually are, rather than broad advertising
- Improve store design: The site currently uses basic Shopify templates with significant room for enhancement
- Add social proof: Install review apps (like Platoria) to build credibility, even for new stores
- Technical improvements: Add a favicon, implement sticky header, resize header for better screen space, fix non-functional buttons and ensure consistent CTA styling
- Seasonal marketing: Leverage upcoming holidays (Valentine’s Day mentioned) with themed products, promotions, and social media contests
Performance evaluation guidance: Before stopping ads, analyze ROI, conversion rates, and customer acquisition costs against industry benchmarks. Consider pivoting strategy or consulting marketing professionals rather than stopping entirely. Budget constraints and market saturation are valid reasons to pause, but premature stopping prevents gathering meaningful data.
Hey,
- 300 visitors is faaaaar too little, especially if you haven’t targeted your audience. Think about where your potential customers are and narrow down your marketing.
- I would also improve the design since currently you are using the basic Shopify design, so there is still a lot of room for improvement there. You could even think about hiring some Shopify freelance designers - many of those are relatively cheap.
- For social proof, since you are a new store and don’t have reviews, try using an app like Platoria that provides you with real reviews even if you currently have none - it’s free for you since you have only two products
All the best,
Stan
Hi @Edy33
I am Garcia from the Shopify Advanced Page Builder App PageFly. Your store looks great, but I have some feedback on your collection page. I’d like to offer you the following advice based on my experience as a CRO.
1, Have a favicon
Having a unique favicon is particularly helpful when users have numerous tabs open, as it helps your website to be easily distinguishable. This assists in building trust and recognition, both crucial elements for enhancing conversion rates. Incorporating your brand’s logo as the favicon is an effective way to achieve this.
2, Resize header and make it sticky
Firstly, adjusting the header to a more compact size is a good idea. This modification ensures it doesn’t occupy excessive screen space, thereby keeping the website’s appearance neat and tidy. Following this adjustment, you can convert the header into a sticky format. This means it will stay in place at the top of the screen, even as users scroll down or up.
Sticky headers are advantageous as they offer uninterrupted access to the site’s navigation menu, enhancing the overall user experience. This allows customers to smoothly move between different areas of the site from any position on the page.
3. Edit your button style and text
Some buttons on your site are not working properly now. It does not show anything from that. Consider to change it, match the style and hover of all buttons.
By ensuring your call to action is prominent, you reduce the likelihood of visitors leaving your site due to confusion or feeling overwhelmed. The clearer and more compelling your CTAs are, the greater the chance of converting more visitors into leads, clients, and prospects.
4, Regarding your question “I had like 300 visitors .. when do i stop adv this products”
Deciding when to stop advertising a product depends on various factors. Here are some key considerations:
- Performance Metrics: Evaluate the success of your advertising in terms of return on investment (ROI), conversion rate, and customer acquisition cost. If these metrics are not meeting your expectations or industry benchmarks, it might be time to reconsider your strategy.
- Budget Constraints: If your advertising budget is being stretched thin without yielding proportional results, it might be wise to pause or reduce your ad spending.
- Market Saturation: If you’ve reached most of your target audience and see diminishing returns on your ads, it might be time to stop or pivot your strategy.
It’s important to regularly review and analyze your advertising performance and market conditions. Sometimes, instead of completely stopping, a pivot in your advertising strategy or a refresh of your marketing campaign might be more beneficial. Consider consulting with marketing professionals or conducting market research to guide
5, Make use of the holiday season
Creating Valentine’s Day promotions in a pet store offers a unique opportunity to engage with pet owners. Here are some tailored ideas for this occasion:
- “Love Your Pet” Valentine’s Specials: Introduce special grooming or spa treatments for pets, featuring Valentine-themed services such as a heart-themed bath, stylish haircuts, or creative grooming.
- Valentine-inspired Pet Merchandise: Stock Valentine’s Day-inspired items like toys shaped like hearts, and pet accessories in red and pink hues. Offer these items at a discount as the holiday approaches.
- Social Media Pet Photo Competition: Organize a “Most Adorable Valentine Pet” photo contest on social platforms. Invite customers to dress their pets in Valentine’s outfits and share the pictures online. Reward the winner with a store gift basket or a shopping voucher.
These ideas are just a starting point. For the best results, it’s important to tailor these strategies to the specific audience and products of the store. Conducting user testing and focusing on user experience is essential for successful e-commerce promotions.
Warm regards,
Garcia | PageFly Team