Where can I find my most viewed products in Analytics?

Shopify Discussion

Topic summary

A merchant seeks to track which products receive the most views (not searches) in their Shopify store analytics.

Native Shopify Options:

  • Behavior reports showing product views require a Basic plan or higher
  • Shopify displays view metrics in homepage “Cards” but doesn’t expose detailed reports natively
  • ShopifyQL Notebooks (potentially Plus-only) allows custom queries to extract product view data using code snippets

Alternative Solutions:

  • Google Analytics Enhanced Ecommerce provides product performance reports tracking user engagement and views
  • Multiple third-party apps recommended: “Most Viewed Products,” “Popular Products on Your Store,” “Hype the Like” (Tinder-style product rating widget), and “Datma” (comprehensive product funnel analytics)

Community Frustration:
Several users express confusion why Shopify collects this data but doesn’t make it easily accessible without external tools or apps. The discussion remains open regarding variant-level tracking and plan availability limitations.

Summarized with AI on October 25. AI used: claude-sonnet-4-5-20250929.
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Apologies for the delay in getting back to you, @NF1 and thanks for the added clarification on this for me.

In this case, you could utilize the Enhanced Ecommerce section within Google analytics. This allows you to view ‘Product performance reports’. You can do this from a shopping behavior point of view and measure user engagement (e.g. views) of your products. I have included some links to help you below:

Google Analytics also has some tips on working with the Shopping behavior report too, in this video demo.

Alternatively, there is a specific app for this function which you may like to trial out:

I hope this helps!

Cheers,
Katy