Where do I input data for fields that appear in the product export?

Shopify Discussion

Topic summary

Topic: How to populate extra fields seen in Shopify product exports (SEO and Google Shopping attributes) and how they’re used.

Key points:

  • SEO Title and SEO Description can be edited in each product’s Search engine listing (product details). These appear in exports.
  • Google Shopping attributes (e.g., Google Product Category, Gender, Age Group) are managed via the Google & YouTube app > Manage products, feeding data to Google.

Current issues:

  • Age Group and Gender aren’t visible as fields in the app for the asker, yet errors reference them. Suggested fix: add those columns in the app; if not possible, edit directly in Google Merchant Center (GMC).
  • The asker wants to add keywords for SEO without cluttering product pages and asks where Google pulls search-result copy from. This specific source question was not directly answered.

Resources/Actions:

  • Consider editing missing attributes directly in GMC. A video tutorial was shared on ways to edit feed data.

Status: Partially resolved. Field locations clarified; unresolved items include enabling Age/Gender fields in the app and the exact source of Google’s search snippet. Images were provided to illustrate SERP vs. product page copy.

Summarized with AI on January 2. AI used: gpt-5.
1

When I export details for any selection of products in our Shopify shop, in addition to basic product details, a number of additional fields appear including:

  • SEO Title
  • SEO Description
  • Google Shopping / Google Product Category
  • Google Shopping / Gender
  • Google Shopping / Age Group
  • …and many more

Where can I input details for these and how are they used? Are the Google Shopping ones being fed to Google?

Thanks!

2

SEO title and description, can be edited on your product details.

All Google related attributes, can be edited in the Google and Youtube app, and click on manage products, now you can add / update this info,

3

Great - that was helpful! I’m not seeing Age Group or Gender as field options in the Google & YouTube app, but an error message referencing those fields. Any ideas where I should look? Or do I have to go directly to the Google shopping feed? Thanks again!

4

Basically, we’re trying to optimize our SEO and add keywords into our product title/name/page without making our product pages looking crazy. For example, this search result for a competitor includes a lot more keywords than appear on the product page. Where is Google pulling the search result copy from? Is it from a feed populated via Shopify?

gog_search_result.jpg
gog_search_result.jpg344×962 44.1 KB

product_page.jpg
product_page.jpg2614×1368 205 KB

5

Most likely you need to add the columns.

If you want to edit product details without editing Shopify, do it manually in GMC. Here is a video explaining all the ways to edit data:

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