Hey @Naj1 ,
Great question! Adding Snapchat pixels to Shopify is a great way to track conversions and optimize your ads on the platform.
To create your Snap Pixel you’re going to need to sign up for the Snapchat Ads Manager.
Once you’ve signed up and logged in to Snapchat Ads Manager you’ll need to click on the menu in the top left corner of the screen and select ‘Snap Pixel’.
Then, hit the “Set up My Pixel” button, and you’ll receive your unique Snap Pixel ID.
Copy your Snap Pixel ID and head back to your Shopify admin page.
Click onto your Snapchat Ad app welcome page and select the “Setup” tab. Here you’ll see a section called “Drive Product Sales” with a field called “Pixel ID.”
Paste your unique Snap Pixel ID into the field, click “Set up Pixel” and it’ll be installed.
Now that you’ve added your Snapchat Pixel to your store you’ll be able to track and optimize your Snapchat ads.
Manually Adding the Code
You can also add the Snapchat pixel code to your store manually. To do this, you’ll first need to create a new pixel in your Snapchat account. Once you have the code, log into your Shopify account and go to Online Store > Themes > Edit code.

In the Layout folder, open the theme.liquid file. Scroll down to the very bottom of the code and paste your Snapchat pixel code just above the tag.
Save your changes and you’re all set!
Your Snap Pixel, much like a Facebook Pixel, is integral for your advertising campaigns. It’ll enable you to effectively find and target potential customers using Custom Audiences and will help you to track and optimize conversions when you’re advertising on Snapchat.
Let me know how you get on!