Hi Everyone,
I have read through a lot of topics on Offers and Discounts. What I was unable to find - Where do people advertise or display their offers? And, have you had better success with a particular marketing channel?
Thanks,
Most stores usually promote their offers in a few key places like homepage banners, announcement bars, and product page badges so visitors see the deal immediately.
Outside the website, many brands get good results promoting discounts through Instagram, Facebook ads, and email campaigns using tools like Klaviyo.
In my experience, email and re-targeting ads often perform best because you’re reaching people who already showed interest in your store.
hi @HiddenUnderGround , discounts are very important in increasing conversion rate, some of the common methods to promote your discounts or sales information are
- Website banner: you can have hero banner on your homepage to let customers know they can enjoy the discount and on which collection. You can have top banner that static on every page they visit to keep reminding them
- Place pop up and run exit intent flow
- Email marketing campaign to let customer know about the discount (this channel normally brings higher ROI than you can expect)
- Social media: you can choose to follow funnel or run ads to increase impressions quicky
- Do right SEO so customers can find you when they search for their needs (majority of customers do this before they know you and become loyal regulars)
In my experience, the place where the offer is shown matters almost as much as the offer itself. Many stores highlight it on the homepage banner, product pages, and sometimes in the cart to catch people right before checkout.
Some stores also share offers through creators or partners, since their audience already trusts them and the offer feels more natural.
The other thing — if you’re sharing codes on social, try to give each channel its own code so you can see what’s actually driving purchases vs. just clicks. Attribution is everything when you’re figuring out where to double down.
Also try setting a limit on the offer usage and mention it where you post: “This code is only good for 10 uses then will expire!”
Thank you for the replies.
It sounds like a majority of businesses are using offer/discounts as a way of trying to improve conversion within their store, while a smaller amount are trying to use offers/discounts as a means of driving more traffic to their store. Would this be an accurate assumption?
If that is accurate, why don’t more businesses try to use their offers/discounts to drive more traffic?
Hi @HiddenUnderGround, my opinion aligns with most of the experts here. One effective strategy is to feature discount offers directly on the product pages or run targeted ads to promote your sales so customers find them quickly.
I also frequently notify customers via email marketing; remember, a significant portion of your audience may not use social media regularly.
Regarding your question about why some businesses do not offer discounts or promotions, there are several reasons.
In my experience migrating data for thousands of stores, many owners don’t prioritize the shopping experience while their business is small, often because marketing costs are so high. Once they have expanded and built a solid customer base, they typically shift their focus toward promoting discounts and optimizing conversion rates.
Hope this helps 
Hi, I’m Ellie from BOGOS: Free Gift Bundle Upsell team!
Working with Shopify merchants over the past 5y+ on sales promotions has shown me one thing: the best-performing stores don’t just run promotions, they position & promote them differently & high-convertingly.
Here are a few I wanna show you fro my experience:
On-site (The channels most merchants overlook are right on their own storefronts)
- Banner: A classic placement, but many just don’t get it. Make your offer the focal point, not just another element on the page.
- Today’s Offer widget: notify customers about your current deals (gift, bundle, discount,…) without being pushy like a pop-up or interrupting the shopping experience.
- Progress bar in the cart to motivate customers to spend more. One of the easiest AOV wins out there.
- Promotional widgets that show up on your product pages. A very natural way to boost offer visibility & AOV.
- A dedicated Offer Hub page: one page for all your deals (gifts, bundles, discounts, upsells) (ex: black friday hub). Build it with SEO in mind, and Google + AI search can send buyers straight to it.
- At checkout & after purchase
If you’re Shopify Plus, promote a discounted product at your checkout with a message like “Your order just unlocked a 10% off”. It feels like a reward. Buyers are already committed, so this lands really well.
If you’re not on Plus, the thank-you page works just as well. The buyer just said yes once; it’s the easiest second yes you’ll ever get.
- Email & social (exclusive)
My favourite tactic is to share a deal that can only be claimed through the link in your email or post. If customers don’t click that link, they can’t get it (People naturally want what others can’t have).
If you’re wondering how to A/B test all these above, they’re doable with BOGOS: Free Gift Bundle Upsell. You can try its free plan to kickstart.
Hope that gives you some fresh angles to test!
Ellie.
Promote every offer everywhere your customers already spend time—Instagram and Facebook posts/stories, WhatsApp Business status/broadcasts, email via Mailchimp, your Shopify banner, and ads—so they see the same deal repeatedly until they buy.
Hi there @HiddenUnderGround mail campaigns through tools like Klaviyo as well as including them in some paid ads on platforms like Instagram
Hey there! This is a great question. Honestly, the best place to start is right on your own “home base.” I’d suggest using a simple announcement bar at the top of your site or a clean pop-up for first-time visitors. Beyond that, email marketing and SMS are usually the most successful channels for discounts because you’re talking directly to people who already like your brand.
For reaching new people, I’d highly recommend focusing on User-Generated Content (UGC) on TikTok or Instagram Reels. Instead of just posting a graphic that says “20% OFF,” have a real person show off the product and mention the deal naturally. People tend to scroll past “ads,” but they stop for real reviews. When a creator they trust shares a discount code, it feels way more like a friendly tip than a sales pitch.
I’ve found that running small Meta ads using that same UGC video often gets much better results than a standard image ad. It builds trust and shows the offer at the same time. Just keep it simple and authentic—don’t worry about making it look too “perfect”!
Hope this helps,
email list is by far the highest converting channel for discounts imo. people who already gave you their email are warm, they know your brand. a simple “hey here’s 15% off this weekend” email will outperform posting the same code on social every time.
for social, Instagram stories with a countdown sticker creates urgency and the algorithm pushes stories with sticker interactions. we’ve also had decent luck with discount codes in post-purchase emails to drive repeat orders, which most people overlook. the channels that don’t work well for discount codes in our experience: Facebook posts (organic reach is dead) and Twitter/X (too noisy, nobody saves codes from there).
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