The _boomr_clss cookie is a Shopify performance monitoring tool that tracks website metrics to optimize user experience.
Key characteristics:
Measures page load times, errors, user interactions, and navigation patterns
Collects anonymized data that cannot identify individual users
Functions as a session-based cookie, automatically deleted after browser closure or inactivity
Sends performance data to Boomerang servers for analysis
Purpose: Helps website operators identify areas for improvement to ensure faster, smoother shopping experiences. The data remains secure and confidential, with Shopify and Boomerang prioritizing user privacy.
The thread began with users unable to identify this cookie’s origin in their Shopify stores using the “venue” theme. After initial unanswered questions, a detailed explanation was provided clarifying its performance optimization function.
Summarized with AI on November 20.
AI used: claude-sonnet-4-5-20250929.
I know the post is older, however, ranks #1, so here is a brief outline of the purpose:
Cookie name: _boomr_clss
Purpose: The _boomr_clss cookie is used to monitor and optimize the performance of Shopify websites. In doing so, it measures various aspects of page usage such as load times, errors, user interactions, and page navigation to get a comprehensive picture of user experience and website efficiency. The information gathered is used to make improvements to the site, ensuring a faster and smoother shopping experience for visitors.
How it works: The _boomr_clss cookie is set when a visitor enters a Shopify website. It stores temporary information about the user’s session, including pages visited, time spent, and interactions on the site. This information is sent to the Boomerang server, where it is analyzed. A report is then generated that helps website operators identify areas where improvements can be made.
Cookie Lifetime: The _boomr_clss cookie is a session-based cookie, which means that it is automatically deleted after the browser is closed or after a certain period of inactivity.
Privacy: Shopify and Boomerang take user privacy very seriously. The information collected by the _boomr_clss cookie is anonymized and cannot be used to identify individual users. In addition, the data is kept secure and confidential and is only used to improve website performance.