Where is the new 2,000 Variants we were promised last January?

Topic summary

A user is inquiring about the status of a promised increase to 2,000 product variants per item that Shopify announced in January 2024.

Nearly a year later, as 2024 draws to a close, this feature still appears to be unavailable.

The user is seeking clarification on whether they’ve missed something or if the rollout has been delayed.

Summarized with AI on November 3. AI used: claude-sonnet-4-5-20250929.

I recall reading about the “New 2,000 variants for all” changes announced back in January (of 2024). It’s a week from 2025 and they don’t seem to be available. What am I missing?

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