If I want to analyse my site performance. want to find issues on site. Without purchasing any paid tools. Is there any free ai tool that can help me to finalize the on page issues, whether it is relevant to EAT or Technical Point of view?
yes, and since you are asking specifically for a tool, i have one to recommend:
adnabu’s free e-commerce store design reviewer. just paste your store url and you will get feedback across 30 key aspects such as visual design, UX, trust and credibility, etc.
@Umerniceg Hi
This is Vineet from Identixweb, a Shopify Development Agency.
This is easy but I wouldn’t depend on one free AI tool for everything. A better setup is to use free SEO tools to collect the issues, then use AI to understand and prioritize them.
Use this free stack:
1. Google Search Console
Best for indexing, search performance, Core Web Vitals, mobile issues, and page experience. Google’s Core Web Vitals report shows real-world user experience data, so this should be your first tool.
2. PageSpeed Insights + Lighthouse
Use this for speed, performance, accessibility, SEO basics, and technical frontend issues. PageSpeed Insights gives improvement suggestions for mobile and desktop, while Lighthouse audits performance, accessibility, SEO, and more.
3. Screaming Frog Free Version
Good for on-page and technical checks like missing titles, duplicate meta descriptions, broken links, heading issues, canonicals, redirects, and indexability. The free version crawls up to 500 URLs, which is enough for many small sites.
4. ChatGPT or Gemini
Use AI after collecting the data. Export issues from Search Console, PageSpeed, or Screaming Frog, then ask AI to group them into:
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High-priority technical SEO issues
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On-page content issues
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E-E-A-T improvement points
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Quick wins
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Developer tasks
For E-E-A-T, AI can help review your content for missing author info, weak expertise signals, thin content, missing trust pages, lack of proof, poor FAQs, or unclear business credibility. Google’s own helpful content guidance focuses on creating content that is reliable, people-first, and useful for users.
No single free AI tool will fully audit your site like a paid SEO suite, but Google Search Console + PageSpeed Insights + Screaming Frog Free + ChatGPT/Gemini is enough to find most major on-page, E-E-A-T, and technical issues.
Hi @Umerniceg , you can totally utilize free tool to check your site performance. You can take advantage of free but very essential tools.
The first one you can think of is Google tools:
- Google Search Console helps you find out all the issues that Google sees, and these issues are the first things you should tackle such as: indexing, mobile usability, Core Web Vitals, keywords,..
- Google Pagespeed Insights provides you with technical issues such as Large Contentful Paints or speed problems
Next one is GTMetrix, a powerful tool which can help you define areas that need improvement.
For checking EEAT, you can leverage AI tool with their free version such as ChatGPT and Perplexity AI and provide them with your content and see you they rate it. Free tools are available, the important thing is that you need to know how to check and what to check. Simple checking bullet points could be as follow:
- Technical: Page speed (mobile especially), Broken links / redirects, Indexing issues
- On-page SEO: Title + meta description, H1–H3 structure, Keyword relevance
- EEAT: Clear brand identity (About page, contact info), Helpful, non-generic content, Real product/use-case explanations, Trust signals (reviews, policies)
Make sure the above are covered, you already cover 70-80% and good to go
After that, if you want to level up the game, you can consider paying for help with Built for Shopify tool because there are things that are specified for Shopify site rather than general performance checking. One tool you can take into account is SEOWILL**:** AI SEO & AI Blog Post. It can automate audits and highlight both technical and on-page gaps in one place.