Which free app to use for sending post-purchase emails?

Shopify Apps

Topic summary

Request: A merchant seeks a free way to send post‑purchase (thank‑you) emails to customers.

Built‑in option: Shopify Email marketing automations can send emails triggered by purchase milestones. A Shopify help guide was shared for setup.

Free third‑party options suggested:

  • Email Marketing Follow Up
  • Upsell by Email
  • UpOrder (formerly Spently)

Other tools mentioned:

  • Klaviyo: Recommended if already used as your ESP (Email Service Provider); supports a post‑purchase flow with a setup guide linked. Pricing wasn’t discussed, so suitability for “free” is unclear.
  • Bonjoro: A budget‑friendly app for sending personalized thank‑you videos triggered by purchases; one commenter claimed some stores saw higher repeat sales, but no data was provided.

Considerations: Decide between Shopify’s built‑in automations vs third‑party apps, and plain email vs video messages. Verify free tiers/features for each app to meet the “free” requirement.

Status: No final decision reported; discussion remains open with multiple viable paths and setup resources provided.

Summarized with AI on December 26. AI used: gpt-5.
2

Hi @ozinsignia ,

This is Victor from PageFly - Shopify Page Builder app.

Regarding your question, you can definitely achieve this with Shopify email marketing.

You can create and manage automation on your Shopify Marketing page. Automations allow you to set up workflows that send an email to your customers when a specific milestone or trigger has been met.

You can refer to this Shopify guide on how to set it up: https://help.shopify.com/en/manual/promoting-marketing/create-marketing/create-marketing-automations

In case you would like to test with some third-party apps, you can check out this list of free apps on thank-you email:

  • Email Marketing Follow Up

  • Upsell by Email

  • UpOrder (formerly Spently)

Hope they are helpful to you.

Best regards,

Victor | PageFly