Which is the best option to take as I am trying to expand our US store to new markets (UK and AU)

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Good day everyone!

Need your expert opinion on the most efficient way on how to expand to UK and AU, primarily with the ff goal in mind:

  • same domain
  • show local currency when a UK or AU customer lands on the site

I been reading from previous thread like use the default shopify geolocation but is on the fence after seeing the mix reviews the app have.

Thanks in advance!

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Hi @AdCreates

I totally get where you’re coming from! Expanding your US Shopify store to the UK and AU while keeping the same domain and showing the correct local currency automatically is a smart move. You want a seamless experience for international customers without complicating your setup too much. Here’s what I’d recommend:

Best Solution: Shopify Markets

Shopify Markets is the built-in solution for handling multiple countries efficiently. It allows you to: :check_mark: Keep the same domain (no need for subdomains or different stores)
:check_mark: Automatically convert prices based on the customer’s location
:check_mark: Set regional pricing (if needed) for different markets
:check_mark: Handle localized checkout with the right currency

How to Set It Up:

  1. Go to Shopify Admin > Settings > Markets
  2. Add UK and AU as new markets
  3. Under Domains and Languages, ensure it’s set to use the same domain
  4. Enable automatic currency conversion (Shopify Payments required for auto-conversion)
  5. Use Shopify’s Geolocation app (optional) to prompt users to switch currency if it doesn’t auto-detect

About Shopify’s Geolocation App

You mentioned reading mixed reviews about it, and that’s understandable. The app itself is lightweight and works, but the downside is:

  • It only suggests currency change (doesn’t force it)
  • Sometimes, customers ignore the popup
  • It doesn’t change prices dynamically in the URL (only at checkout)

If you’re on Shopify Plus, you could go for automatic country redirects with custom scripts, but for most users, Shopify Markets does the job well.

Alternative: Third-Party Currency Conversion Apps

If Shopify Markets’ automatic conversion isn’t working as expected, you can try apps like:
:small_blue_diamond: BEST Currency Converter – Allows dynamic price display but doesn’t change checkout currency
:small_blue_diamond: MLV Auto Currency Switcher – Works well but may need extra customization

Final Thoughts
Shopify Markets is by far the simplest and most efficient way to expand while keeping everything under one domain. If you’re using Shopify Payments, you’ll get automatic price conversion at checkout, which is crucial for a smooth experience. If you want more control over currency switching, you might need to explore third-party apps.

Let me know if you need help with any step!
Best regards,
Daisy.

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Thanks Daisy for the detailed guides!