Hello everyone, so I’m trying to setup a landing page for my ads page what is the best advice that I can follow to get the best result for a first time and what platform is the best I can try?
@eric_kelvin That is a solid breakdown
One thing I will add for a first landing page is to validate the objective with traffic data early. Even small tweaks like headline wording or button placement can change results noticeably.
Also worth checking:
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Page load speed on mobile (this impacts ad performance a lot)
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Keeping the call to action visible without scrolling
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Removing anything that doesn’t directly support the single goal
Starting simple and iterating based on performance usually works better than trying to perfect everything upfront.
For first-time ads, I would not start by choosing a fancy landing-page platform. I would start with a one-page test that makes the visitor’s decision feel obvious.
My checklist would be:
1. One audience per page. If the ad targets new parents, runners, or pet owners, the first headline should name that group.
2. One promise above the fold. Do not make people infer the benefit from product features.
3. One proof point near the CTA. A review count, use case photo, guarantee, delivery promise, or simple comparison table can reduce hesitation.
4. One action. For cold traffic, every extra menu item is a possible exit.
A quick copy example:
Before: “Premium posture corrector for everyday use.”
After: “Stand straighter during long desk days — trusted by 1,200+ office workers, with a 30-day fit guarantee.”
That version uses three persuasion cues: social proof (1,200+ workers), anchoring (30-day guarantee), and a concrete use case (long desk days). If you do not have the number yet, swap in a real proof point like “ships from Canada in 2 days” or “easy returns for 30 days” rather than inventing one.
Disclosure: I work on Persuadio. If helpful, we have a free no-signup demo that scores landing-page copy for cues like social proof, scarcity, anchoring, and risk reversal: Persuadio — Rendez vos textes marketing irrésistibles