Which PPC reporting tool to use for multiple advertising channels?

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1

Hi Guys,

I’m looking for a tool that is able to report on key advertising metrics, such as ROAS across our advertising channels Google Ads, Facebook and Microsoft Ads.

I have previously used Google Studio to compile this information, but the third-party integration costs can add up.

I was wondering if anyone could recommend another solution?

Thanks,

Ed

2

Shopify has some reports under Analytics->Reports->Marketing. Specifically one named Sales attributed to marketing that might be useful.

3

Thanks, but don’t think it’ll suit.

I need to be able to measure ad spend / revenue per channel and it doesn’t look like I can pull the spend into Shopify natively.

4

Shopify definitely doesn’t measure the spend. You will need a third-party app to accomplish this.

5

Other than Google Studio or Google Analytics, I’m not aware of any solution that will display all of these in one location - sounds like you should create an app to do that (lol). However, if you want a better solution than ads, please let me know. Good luck.

6

Yes, but I don’t believe you can assign spending to third-party channels like Facebook and Microsoft.