How did you go about finding more customers in these two fields (as I think that is the future)
Cold calling does not work any more , trade shows are getting expensive and less attend, postcards dont work… do you use reps??
It’s all expensive these days, unfortunately. With our B2B and retail business, we use a team of sales reps and distributors to ensure that the buyers see our products in order to make purchasing decisions. Our Ecommerce success has been by building out our email list through digital brand building campaigns, in-person events, etc. We attend B2B trade shows but rarely D2C shows. We do sponsor a lot of athletic events and that has helped build brand in that community.
If you the manufacturer, find sites that are doing well and send them your terms. You can use tools like Similar Web and chatgpt to gauge the traffic and social media activity of a company.
You can also create content (blog posts, youtube videos, etc) to attract people looking for products. There are constantly people looking for new products to add to their store.
If you’re the brand, create a page for Wholesale and a page for Partners, showcase your products, write blog posts to help funnel traffic to those pages, and also run direct traffic via ads at least at the start.