Wholesale & Retail set-up for new store

Topic summary

A user asks whether Shopify can handle both wholesale and retail sales, and requests beginner-friendly app recommendations.

Solutions depend on budget and complexity:

  • High budget ($2K+/month): Shopify Plus offers the most robust solution
  • Simple needs (1 retail + 1 wholesale price): Use duplicate products with a wholesale collection, secured via the Locksmith app—though this approach is technical and may require paid implementation help
  • Multiple pricing tiers or customer-specific pricing: Bold Custom Pricing app provides an affordable alternative to Shopify Plus, but also requires technical expertise to maintain

The responder notes that running two separate stores might be simpler than managing a single dual-purpose store, especially for those seeking an easy setup. The discussion remains open with no final decision indicated.

Summarized with AI on November 1. AI used: claude-sonnet-4-5-20250929.

Is it possible to sell Wholesale and Retail from Shopify? Can this be done easily?

What is the best Shopify App for setting up these parameters? The Shopify for Dummies version please.

Thank you. Will certainly take a look.

It is possible to sell Wholesale and Retail from Shopify. The best implementation depends on what you need and your budget. If you have a ton of budget (more than $2K per month), Shopify Plus is the best way to do it.

If all you need is 1 retail price, 1 wholesale price, and perhaps certain wholesale only products, you can build duplicate products, a wholesale collection, and then use the Locksmith app to cordon off that part of your store. However, this is fairly technical, and outsourcing the work will likely be pricey. You may find it easier to just run two separate stores.

If you need multiple pricing tiers, or per-customer pricing, you may need an app like Bold Custom Pricing. This is more affordable than Shopify Plus, but isn’t nearly as easy to work with. Again, this may be expensive to maintain if you need third party help.