Who's running your tiktok/meta ads?

Social Media

Topic summary

How small D2C brands should manage TikTok/Meta ads and who should run them.

  • A small D2C brand seeks examples of who runs ads (in-house vs. external) and how others figured out their approach.
  • Practical advice shared: keep ads in-house early; simplify the pixel setup (the tracking code that measures ad performance); test only 1–2 creatives at a time; focus on tightening basics. Once a clear winner emerges, scale gradually. One practitioner reports improved client results after applying these fundamentals.
  • No competing viewpoints yet; no tools or agencies recommended so far.
  • Status: open/ongoing; more experiences and detailed setups are requested.
Summarized with AI on December 11. AI used: gpt-5.
1

We’re a small D2C brand and we’ve been dipping our toes in ads but we’re no expert.

I’d love to hear from other brands, who’s doing and running their ads and how did they figure it out.

2

Keep ads in, house early, simplify the pixel setup and test 1, 2 creatives at a time. Saw a client’s results jump just by tightening those basics. Once you’ve got a winner, scale slow.

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