Hello everyone! I’ve been running ads for a couple of days now and I’ve gotten a lot of link clicks and over 9 add to carts, but no sales. The link that I’m running the ad to is Here. At first, I noticed that the regions for certain places wasn’t added so I fixed that but I still continued to get add to carts and no sales. If anyone could review my site and help me, it would be greatly appreciated, thank you so much!
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Hello! It’s great that you’re seeing activity like link clicks and add-to-carts from your ads—that’s a positive first step! Typically, if you’re not seeing conversions from add-to-carts to actual sales, it might indeed be due to issues like user flow or perhaps your pricing and shipping terms might be a bit high compared to competitors.
Since I can’t review your site directly without a link, I’d recommend checking a few things:
- User Flow: Ensure the checkout process is as smooth as possible. Look for any unnecessary steps that might be causing friction or confusion.
- Pricing and Shipping: Compare your prices and shipping costs with your competitors. If yours are significantly higher, that might be a hurdle. Consider testing different pricing or promotional offers to see if it impacts conversion rates.
- Trust Signals: Make sure your website has clear and accessible contact information, return policies, and trust badges. These can help increase buyer confidence.
If you could share the link to your site, I’d be happy to take a closer look and provide more specific feedback.
Hi @ermwhatthesigma ,
This is Kate from PageFly - Shopify Advanced Page Builder app.
I’m genuinely impressed with your website. Your site has a stylish flair while remaining clean, clear, and professional. From my CRO expertise, I’d love to give you my suggestions to improve your conversion rates and sales.
Home page
1. Have the About Us section on the header
This section helps customers have an overview of the store and also one way to impress customers. It often includes some main parts such as
- Company story, established story
- Company mission statement
- Introduction about the main product
The Read More button links to your About Us page but currently, this page doesn’t have any content. Please recheck to add content to your page.
2. Edit your Testimonial section
You should link each review directly to its review page to enhance the review’s credibility.
Currently, you have a product review section at the bottom of your product page, so you can consider linking the review in the testimonial section to the specific product page mentioned by the customer. This allows viewers to see detailed reviews complete with images or videos, making the reviews on your store appear more trustworthy.
Product Page
1. Use color swatches
With some products having different types with different colors you should use the color swatches variant in your product page.
Color option swatches on product pages provide a visual and intuitive shopping experience. Swatches allow customers to easily view and select from different color variations of a product, enhancing user engagement and decision-making.
2. Have a note about Plug types
You should include a note or description that compares and highlights the differences between plug types. This will help your customers learn more about your products and make it easier for them to choose the most suitable option.
Other
Collection Tags
You should double-check the tags you’ve added to your products to ensure they correctly appear in their respective collections. Currently, when clicking on a collection, some products displayed are not suitable for that collection. For example, laptops are appearing in the headphones collection.
In case you want to display products from other relevant collections, consider adding a section below for related products.
I hope you find these suggestions helpful in optimizing your website’s conversion rate and sales. If you have any further questions or need additional assistance, please don’t hesitate to reach out. I wish you the best of luck with your online venture.
Best regards,
Kate | PageFly Team