Why am I getting an error on my email campaigns?

We are using Shopify Email for newsletter campaigns.

We keep getting this error message “There are errors in your campaign that may cause problems with publishing” upon sending emails, and then only 94% of my emails are actually delivered. Since last two month we are getting this error which also effecting our meta pixel ads. However, there is no further information, that would allow me to rectify the issue. It just routes me to the general Shopify information page on how to send a high quality email, which I am following.

Can anyone please help me?

Hi @Taniya1

The error message “There are errors in your campaign that may cause problems with publishing” in Shopify Email, coupled with a 94% delivery rate, typically indicates issues with your email list quality or campaign content. To address this:

  1. Audit Your Subscriber List: Remove outdated or inactive email addresses, especially generic role-based ones like [email removed] or [email removed] as they can negatively impact engagement.
  2. Focus on Engaged Subscribers: Target emails to subscribers who have signed up or made purchases within the past year to enhance engagement rates.
  3. Review Email Content: Ensure your emails adhere to best practices, including clear subject lines, personalized content, and avoiding spam-like elements.

Improving these areas can enhance your email deliverability and overall campaign performance.

I hope my answer is helpful :slightly_smiling_face:

Best regards,

Daisy