Hi @Appelbo ,
Congratulations on launching a store and on finding such a niche product offering!
The fact that it is such a niche product means that you will need to invest plenty of time and effort in raising awareness and educating. To this end, you will need to have a clear introduction to who your brand is and what your mission is, as well as what your product can do for your customers.
When I click on your “About Us” page it leads me to a 404 error, which does not inspire trust. As a new brand you need to gain the trust of anyone and everyone, so here are some fundamental buyer trust must-haves.
But beyond your About Us page, think about the journey your customers will take with your new brand. Develop a content marketing funnel to keep them engaged, informed, and confident about purchasing from you throughout their interaction with you.