Why am I getting no sales despite high site traffic?

Topic summary

A store owner reports over 1,000 sessions with only 1% reaching checkout and zero sales, seeking diagnosis of potential issues with their accessories e-commerce site.

Key Technical Issues Identified:

  • Oversized homepage header with very slow-loading main banner
  • Using .myshopify.com domain instead of custom domain
  • Missing essential pages: About Us, FAQ, and policy pages (T&C, shipping, refunds)
  • No favicon, making the site appear less professional
  • Product descriptions appear copied directly from AliExpress/dropshipping suppliers

Design & UX Recommendations:

  • Add lifestyle images showing products worn/used by models to help customers visualize items
  • Implement quick-add buttons on collection pages
  • Convert product variants to color swatches for easier browsing
  • Add countdown timer to “today only” discount banner for urgency
  • Shorten lengthy About Us section and improve visual layout

Marketing Suggestions:

  • Create Valentine’s Day themed bundles and discounted packages
  • Run Google Ads campaign targeting Valentine’s gift shoppers
  • Add social proof through review apps (some offer free plans for up to 3 products)
  • Focus on precise audience targeting rather than broad marketing
  • Consider hiring a Shopify designer to move beyond basic template design

The store owner acknowledged the feedback and confirmed understanding of needed improvements.

Summarized with AI on November 13. AI used: claude-sonnet-4-5-20250929.

A few things I would notice as a customer:

-The homepage header is so large it looks odd, and the storefronts main banner takes a VERY long time to load (this makes customers suspicious and less likely to purchase)

-I’d recommend getting a custom domain such as mycupidity.com rather than the .myshopify domain, this will make your brand appear more professional

-Add an “about us” page or FAQ page

-Create “Policy Pages” and link to them in your footer (T&C, Shipping, Refunds etc) search engines expect this information to be available

-Add “quick-add” buttons to your product collections, it will remove one step between a customer and their purchase

Some Questions To Ask Yourself:
-Are my prices competitive?

-Why should a customer choose my brand over more well established competitors?
-Does my stores content stand out? Is it unique?

Additional Thoughts:
It looks like you are on the right track, but the store needs more content about your brand and the overall design could use some work. Hiring an expert or if you can’t do that right now, some YouTube tutorials could be very beneficial. Also, I say this in a constructive way not as an insult, but it looks like AliExpress (or another dropshipping supplier) postings were essentially copy and pasted into your store. It is best to have unique, high quality images and descriptions.

I hope these tips are useful to you. Don’t hesitate to reach out for help with your store!
@biznazz101