Thank you so much everyone for the insightful feedback. I definitely understand what I need to do now to improve my site. This is much appreciated!
Topic summary
A store owner reports over 1,000 sessions with only 1% reaching checkout and zero sales, seeking diagnosis of potential issues with their accessories e-commerce site.
Key Technical Issues Identified:
- Oversized homepage header with very slow-loading main banner
- Using .myshopify.com domain instead of custom domain
- Missing essential pages: About Us, FAQ, and policy pages (T&C, shipping, refunds)
- No favicon, making the site appear less professional
- Product descriptions appear copied directly from AliExpress/dropshipping suppliers
Design & UX Recommendations:
- Add lifestyle images showing products worn/used by models to help customers visualize items
- Implement quick-add buttons on collection pages
- Convert product variants to color swatches for easier browsing
- Add countdown timer to “today only” discount banner for urgency
- Shorten lengthy About Us section and improve visual layout
Marketing Suggestions:
- Create Valentine’s Day themed bundles and discounted packages
- Run Google Ads campaign targeting Valentine’s gift shoppers
- Add social proof through review apps (some offer free plans for up to 3 products)
- Focus on precise audience targeting rather than broad marketing
- Consider hiring a Shopify designer to move beyond basic template design
The store owner acknowledged the feedback and confirmed understanding of needed improvements.
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