Why am I getting traffic but no sales on my eCommerce site?

Yes, you are biased. I don’t think this site looks professional at all.

  1. Buy a domain, anysite.myshopify.com looks underconfindent (if you are not invested, why ask for my money?)

  2. Above the fold screen looks shabby. Why buy healthy / superior products from someone who doesn’t give a damn about their products.

  3. Logo is texty, which is not an issue, but it’s not prominent enough (header). You are not walmart, people don’t trust you especially when it comes to food. That big SOMMA bashing in your face, remove it.

  4. Put up a background / product video, will do wonders.

  5. The only thing I can see on your website is SELLING, without sharing and caring, why you should buy, who should buy. If someone wants to buy it, they will go on the product page, will add it to cart, and will proceed to checkout.

  6. Some people added to the cart but didn’t buy, check your checkout flow. There might be an issue.

  7. If you are running fb ads, 70% out of those 1000 are spam (not your audience), and out of that 30%, only around 6% will buy. Now reacalculate.

  8. You have a chat button, use it. Talk to the visitors, just automate, are you looking for something, can i help you, why you should buy Z product? Gather feedback.

  9. On top bar, just use 100% moneyback guarantee | Free Shipping. That’s it. You need trust before you can sell.

  10. After getting 5000 unique visitors, still no sales, do a little competition analysis, check your pricing.

  11. Still can’t figure it out, find a partner, you handle operations, product, finance. Let the other handle marketing and sales.

That’s it for now. Hoping, this is helpful.