I’m getting plenty of traffic but little to no sales. What’s the issue ? https://zmdretaildeals.myshopify.com/
Topic summary
A store owner is experiencing high traffic but minimal conversions.
Key observations from the store review:
- The announcement bar is effectively used for promotions and shipping offers
- Missing homepage slideshow section that could immediately showcase products and best sellers
- No custom favicon is set, which weakens brand identity and professional appearance
- Product images display quite small on mobile devices, potentially impacting readability and user experience
Recommended improvements:
- Add a slideshow as the first homepage section to highlight key products without requiring scrolling
- Create and upload a custom favicon (typically a logo, first letter of company name, or brand-representative image)
- Ensure product images remain legible at smaller sizes for mobile users
The discussion remains open for further troubleshooting of the conversion issue.
1 Like
Hey @Zmdretail .
Thanks for reaching out.
I appreciate that you have provided your online store URL for us to explore. Looking into your online store, I noticed that you are using the announcement bar to inform your customers of any ongoing discounts or free shipping offers that are available. That is a great way to get your visitors browsing!
What do you think about including a slideshow section as the first section on the homepage? This will allow you to showcase your products to your customers as soon as they load into your store. With that being said, your visitors could learn more about the products available without having to scroll to learn more. For example. you could include your best seller or favorite product in the slides.
You have a beautiful store, by the way! When taking a look at your store today I also noticed that you do not currently have a favicon set for your website. A favicon is a small square image that represents a website in web browser tabs. If you take a look at the top tab bar of your browser right now, I’m sure you’ll see several favicons! Typically, favicons feature a logo, the first letter of the company name or simply an image that reflects the specifics of the website it represents. Adding a favicon to your online store can help strengthen your brand and add a polished look to your website. You can click on this link to read instructions on how to create and add your own favicon your store.
Keep in mind that these images are displayed quite small, so it’s good to keep in mind that the image you use should be readable at small sizes.
Let me know if you have any questions.