Hello, cool shirts! I would agree, the main issue is probably the design and some aspects of the user experience.
Here are some suggestions:
-Personally, I think a .com domain would be better, .net is generally used for tech companies and internet service providers
-Announcement bar is promoting a discount, it should be clickable so I would add a link to a product for which the discount would apply
-I see you have added a list of categories to your stores navigation menu as a drop down list, it would be easier for customers if it opened when hovered over
-Homepage image banner looks off, would pick a new image, remove overlay opacity, and adjust elements so they are all visible when landing on the page. (this is your first impression, where you drive customers to take a desired action)
-Consider adding “quick-add” buttons to your product collections for faster shopping
-Add at least one image to your about us page, I would also add some links/buttons to go alongside the content which point customers to your products or contact form
-I would highly recommend getting a business email account such as info@neatsplash.net gmail and other personal email providers draw suspicion from customers
-Add menu links, social media links, and brand information to your stores footer. Customers like to have this info accessible and it is better for SEO
-Create unique product descriptions, and use keywords to optimize for SEO. There are hundreds if not thousands of stores using the same generic POD descriptions.
-Overall the store gives off a somewhat “unfinished” vibe, and has a lot of white space I would add some color, I would also add some more info about your brand to the homepage
I’d recommend working with an expert to help build your brand and improve the design of your store. I hope this feedback is helpful.
Don’t hesitate to reach out for further help!
@biznazz101