Why am I getting views but no sales on my website?

Shopify Discussion
1

Hello @ members my name is Siara why am I’m getting views but no sales is there something wrong with this Website? An what does reach checkout means?

1 Like
2

Hi @Siara33

Reach checkout means the total number of sessions where the user input (for example, a key press or mouse click) during checkout.

You can learn more about Shopify Behavior Reports here to understand more and come up with solutions for your store.

First, you should investigate why your customers viewed or added to the cart but didn’t complete the purchase.
The most common reasons include:

  • Being forced to create an account
  • Struggling with complex checkout processes
  • Unexpected delivery costs
  • Concerns over security
    You can get more details here.

Second, you can send emails to recover those abandoned carts, offering a discount to encourage customers to complete their carts.
You can consider using an email app like AVADA Email Marketing which can help you send emails to engage and convert customers.

If you feel like my answer is helpful, please mark it as a SOLUTION. Let me know if you have any questions!

3

Hi @Siara33

If you have views but no sales, it could mean that customers don’t find your store reliable enough to finish a purchase. Consider focusing on customer trust and social proof. Here are some suggestions that you can work on. I hope it would help.

  • Text/ Photo Reviews
  • Interact On Social Media
  • Implement Loyalty and Rewards program
  • Tell your Story
4

Thanks for the info will try to figure it out for more

MYiClubOnline.com

1 Like
5

Hello @Siara33 ,

‘Reached Checkout’ is the total number of sessions in which any customer would get to the checkout simply by clicking the ‘checkout’ button.

There can be many reasons why you are not getting good sales. I suggest you follow through with all of the strategies mentioned below to get your way to the next level in your Shopify business.

  1. Attractive Home page
    Make sure your website Home page is looking clean, professional, and attractive as many visitors click through to your homepage to see what your website is all about.
  2. Mobile-friendliness
    Websites that are mobile-friendly, in general, will outrank non-mobile-friendly sites in mobile search results.
  3. High-quality product pages
    You will lose sales if product pages are not making a good impression on the visitors. Make sure the product pages are of high quality and optimize them to convert.
  4. Make sure policy and legal pages are added to the website
    The policies and legal pages are not only the legally required document to disclose your practices on protecting personal information, but it’s also a great way to show users that you can be trusted and that you have procedures in place to handle their personal information with care.
  5. Fast shipping and delivery
    Most of the buyers want to get their products delivered quickly. Mostly within 1-2 weeks. The sales will get reduced if the shipping and delivery time exceeds 3 weeks.
  6. Fast loading website
    If your website takes longer than 3 seconds to load, 40% of your traffic will be lost.
  7. Optimize the checkout page
    The checkout page holds the greatest risk of losing sales. It’s estimated that the average shopping cart abandonment rate at the checkout page hovers somewhere between 65% and 96%, dependent on the industry. Keep in mind optimizing your checkout is a never-ending process.
  8. Allow Guest Checkout
    Offering a guest checkout option takes the checkout optimization process to the next level. You will get more abandoned carts if you want them to create an account to complete the checkout.

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Hope this was helpful and wish you the best with your store.

Gina
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