Hi @Faris451
This is Richard from PageFly - Shopify Page Builder App. After looking into your store, I have some comments below:
Here are some good points I can see from your site:
- Hover effect for product media: enhance your custom
- Hover effect for buttons: make these buttons stand out
- You have clearly indicated your policies
I have a few more comments to make your pages even better:
I. HOMEPAGE
1. Hero banner
You can optimize your hero banner by using one single background image instead of combining 2, and the image should highlight your products. When I first look at your banner, I could not know exactly what you’re selling:
2. Adjust your product list
Currently some items in your product list are not quite aligned.
The reason comes from the wrong media size. This results in an unattractive layout, which would drive your audience away from adding products to cart. To fix this problem, you can change product images to the same size so all items shall be aligned.
Also, an addition of “Add To Cart" buttons is a good idea, as you might not want to miss the chance to encourage buyers to buy your products when they browse your products.
3. Add ratings to your products
When customers browse your page, they will find star ratings useful. This lets them know what products are trending and getting positive feedback from similar buyers.
4. Showcase your Instagram or other social profiles
As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. Display social media such as Instagram and constantly update the feed.
5. Add trust signals
Trust signals, such as customer reviews, testimonials, trust badges, and security seals, can help build trust with potential customers. Consider adding them to your home page to increase credibility and encourage users to make a purchase.
6. Improve the website’s loading speed
The loading speed of the website seems to be slow, which can impact the user experience negatively. This can lead to a high bounce rate and low conversion rate.
As per research, users tend to abandon a website that takes more than 3 seconds to load.
To improve the website’s loading speed, compress images, optimize the code, and use a content delivery network (CDN) to reduce the server response time.
7. Optimize for mobile devices
A significant portion of website traffic comes from mobile devices, so it’s crucial to ensure that the website is optimized for mobile users. The website should be responsive, have a fast loading speed, and be easy to navigate on smaller screens.
For example, you can adjust the hero banner, featured products and your policies section to make them look better on mobile.
II. PRODUCT PAGE
1. Use swatches as selector for color variations
Users who cannot easily determine all the color variations a product comes in may overlook options they would prefer and prematurely abandon a product that could have been suitable.
The solution is that you use swatches to display and select color variations (not dropdown).
2. Adjust price styling
You should define which price you want to highlight. In this case, I’m sure it’s “$43.16”, which is the sales price that your customers might be interested in. Therefore, what you need to do is to increase the size of the discounted price and reduce the size of the original one (change its color too).
Warmest regards,
Richard | PageFly Team