Why am I having trouble linking FB and IG to my online store?

Shopify Apps

Topic summary

Problem: Connecting Facebook and Instagram to a Shopify store fails with errors that assets are already linked to another shop and require Manage Commerce permissions.

Likely causes:

  • Page/account already tied to another Shopify store or Commerce account/catalog in Meta’s systems.
  • Page ownership and access managed under Facebook’s New Pages experience, with missing “full control” permissions.

Key steps shared:

  • Verify Page ownership/access: Facebook Business Manager > Business Settings > Accounts > Pages. In the New Pages experience, switch into the Page and use Settings & privacy > Settings > New Pages experience to manage Page Access/owner. Full control and Business Manager admin rights may be required.
  • Check/disconnect catalog links: Instagram app > Settings > Business > Shopping (options vary). Catalogs can also be found in Meta Business Suite > Business Settings.
  • Remove prior shop/catalog: Business Manager > Accounts > Commerce accounts > open in Commerce Manager; remove the existing catalog or go to Commerce Manager > Settings and deactivate the Commerce account.

Outcomes:

  • Several users resolved the issue by removing the catalog or deactivating Commerce.
  • Others can’t find certain UI options (e.g., “Remove catalog”) due to Meta interface changes. Discussion remains open; no single confirmed resolution for all cases.
Summarized with AI on January 2. AI used: gpt-5.
2

Hey @RoyalPalms ,

I understand how frustrating it can be to link your social media accounts to your Shopify store. Let’s try to resolve this step by step!

Firstly, the error message you’re seeing usually appears when the Facebook page or Instagram account you’re trying to connect is already linked to another Shopify store or Facebook Business Manager.

Step 1: Check your Facebook Business Manager1. Go to your Facebook Business Manager.

  1. Click on “Business Settings” on the top right corner.
  2. In the left-hand menu, select “Accounts” and then “Pages”.
  3. Click on the page you’re trying to link to Shopify.
  4. In the right-hand panel, under “Page Roles”, check if there are any other Business Managers that have claimed your page. If there are, you’ll need to remove them.

Step 2: Check your Instagram account1. Open the Instagram app on your phone.

  1. Go to “Settings” > “Business” > “Shopping”.
  2. Check if your account is connected to a Facebook Catalog. If it is, you’ll need to disconnect it.

Let me know how you get on,