Why am I having trouble linking FB and IG to my online store?

Shopify Apps

Topic summary

Problem: Connecting Facebook and Instagram to a Shopify store fails with errors that assets are already linked to another shop and require Manage Commerce permissions.

Likely causes:

  • Page/account already tied to another Shopify store or Commerce account/catalog in Meta’s systems.
  • Page ownership and access managed under Facebook’s New Pages experience, with missing “full control” permissions.

Key steps shared:

  • Verify Page ownership/access: Facebook Business Manager > Business Settings > Accounts > Pages. In the New Pages experience, switch into the Page and use Settings & privacy > Settings > New Pages experience to manage Page Access/owner. Full control and Business Manager admin rights may be required.
  • Check/disconnect catalog links: Instagram app > Settings > Business > Shopping (options vary). Catalogs can also be found in Meta Business Suite > Business Settings.
  • Remove prior shop/catalog: Business Manager > Accounts > Commerce accounts > open in Commerce Manager; remove the existing catalog or go to Commerce Manager > Settings and deactivate the Commerce account.

Outcomes:

  • Several users resolved the issue by removing the catalog or deactivating Commerce.
  • Others can’t find certain UI options (e.g., “Remove catalog”) due to Meta interface changes. Discussion remains open; no single confirmed resolution for all cases.
Summarized with AI on January 2. AI used: gpt-5.
4

Thanks for your reply! According to Meta, Classic Pages on Facebook are updating to the new Pages experience.

To Manage Page access in the new Pages experience follow the instructions listed here.

To assign or change a Page owner:

  • Log in to Facebook, then click your profile photo in the top right.
  • Select the Page you want to use.
  • Click your Page photo in the top right.
  • Select Settings & privacy, then select Settings.
  • In the left menu, select New Pages experience, then select Page transparency.
  • Below Claim this Page, click Manage.
  • Select a verified organisation to claim responsibility for your Page, then click Assign.